Lifebuoy’s was launched in 1894 by William Lever in response to the Cholera outbreak in the UK. He had a clear mission with its introduction ‘a soap that saves lives’ and it did just that, helping thousands access basic hygiene. Although times have changed significantly, the purpose of the brand remains, but now in response to a modern-day pandemic. Lifebuoy, the world’s no. 1 selling hygiene soap brand. Lifebuoy Hand Hygiene Gel, with alcohol, helps fight germs protecting you from viruses and bacteria.This hygiene hand gel is pocket sized so you can use it on the go when there is no soap and water available.