Features
Inspired by the colour science of purple shampoos, meet Colgate's first purple toothpaste to instantly* correct yellow tones. Colgate Max White Purple Reveal Instant* Teeth Whitening Toothpaste with its optic colour-correcting technology lets you reveal your whiter smile from the first brush. What's more, its efficacy is clinically proven to remove up to 100% of surface stains** caused by food and drink and is enamel-safe for daily use. Our purple toothpaste contains fluoride so your pearly whites get daily cavity protection as well. Don't miss out on the hottest oral beauty trend and try Max White Purple Reveal to instantly* brighten your smile! *Effect is temporary. (only select markets that need it, eg. Italy: ** after 2 wks of use)
