Back in 2014, makeup trends were all about full coverage foundation, contour, baking, and ensuring your brows were on ‘fleek’. But in recent years, there’s been a shift towards a more ‘clean’ aesthetic in makeup. Think light coverage for that effortless ‘I woke up like this’ vibe! Prepare and hold on tight for a roller-coaster of nostalgia as we explore the differences between the ‘full beat’ makeup of 2014 and the minimal makeup of 2024.
Eyebrows
Your eyebrows were the ultimate focal point of any 2014 makeup ensemble! Who can forget the endless hours spent meticulously ensuring each hair was perfectly placed, only for the end result to barely resemble distant relatives? Thick and dark was the motto – the bolder, the better! Whether you reached for a pomade or a pencil, achieving those “insta brows” was the ultimate goal. Eyebrows became a true art form, sculpted with concealer to make a bold statement with defined arches.
If you’re feeling nostalgic for the full beat vibes of yesteryears, dive into our array of brow products and recreate those iconic looks!
Profusion Brow II Case
£5.99
Sunkissed Easy Brow Pencil Light-Medium
£2.99
In recent years, there’s been a major shift towards embracing the au naturel aesthetic! Instead of sharp lines, a softer, feathered look has taken the spotlight. Say goodbye to heavy pomades and hello to effortless, ‘undone’ brows. Whether you’re into a mess-free gel or the trend-setting hold of soap brows, the natural look is ruling social media feeds everywhere!
Feeling like keeping it lowkey with your brows today? Check out our selection of brow gels and trusty soap options to nail that laid-back look!
Maybelline Brow Fast Sculpt Eyebrow Gel 10 Clear
£5.98
Pears Amber Soap 4 X 100g
£3.69
Eye makeup
In 2014, the world of eyeshadow makeup was ablaze with bold and captivating trends. From smoky eyes to vibrant hues and shimmering metallics, there was an explosion of creativity and expression. Techniques such as cut creases, striking winged eyeliner, and dazzling glitter accents took center stage, allowing makeup enthusiasts to craft mesmerizing looks that turned heads and sparked conversations. Whether one opted for the sultry allure of deep blacks or embraced the full spectrum of the rainbow, 2014 was a time of unbridled exploration and colourful self-expression through eyeshadow artistry.
If you’re missing your MUA days – shop our range of eyeshadows today!
Profusion Spectrum 10 Shade Palette
£3.99
Sunkissed Sunset Sparkle Glitter Palette
£2.99
Dazzle Colour Liquid Eyeliner Black
£1.00
Rimmel Wonder'Ink Liquid Eyeliner
£5.98
Fast forward to 2024, and eyeshadow makeup has taken a more subdued and versatile turn. The trend now leans towards softer, more wearable looks that focus on enhancing natural beauty rather than overpowering it. Neutral tones, soft pastels, and earthy shades dominate, with matte finishes and subtle shimmers being favoured over intense glitter. The emphasis is on blending seamlessly and creating depth and dimension for a more sophisticated and effortless look.
Rimmel Magnif'Eyes 12 Pan Eye Shadow Palette Blushed
£9.98
Rimmel Magnif'Eyes 12 Pan Eyeshadow Palette Nude
£9.98
Preparing The Skin
Back in the day, you needed to make sure you had the perfect canvas for your full face. With primers, we started as we meant to go on – with a matte base. Zero shine was allowed in 2014 – matte all the way! After all, creating the perfect canvas for your full face has always been essential. Remember the craze of using Nivea Sensitive Post Shave Balm as a primer? It was the secret weapon for achieving a smooth and matte complexion before makeup application. Oh, how times have changed!
Maybelline Baby Skin Pore Eraser Clear
£5.98
Maybelline Fit Me! Matte + Poreless Primer
£9.98
In the era of embracing natural beauty, skincare becomes the main focal point in makeup routines! It all begins with sun protection – a must-have step to shield your skin from the sun’s harmful rays and preserve your youthful glow. Sunscreen is your skin’s best friend in the battle against aging! And to achieve that coveted “glow from within” look, a dewy primer is your go-to. Prepping your skin with a hydrating primer sets the stage for a radiant complexion that shines effortlessly!
Olay Double Action Moisturiser Day Cream & Primer 50ml
£4.99
Base
The fate of your day was entirely set by how flawlessly your base is laid down. Who remembers meretriciously blending your matte foundation until your beauty blender is practically unrecognizable? And let’s not forget, if your concealer isn’t strategically placed everywhere on your face, a few shades lighter than your natural tone, well, you were doing it wrong!
Maybelline Fit Me Matte & Poreless Foundation 350 Caramel
£8.98
Maybelline Eraser Eye Concealer Ivory
£6.98
Maybelline Fit Me Concealer 05 Ivory
£6.98
Apart from the eyebrow trends, the type of base people aim for in 2024 is the biggest shift over the years. We went from one end of the spectrum to the other – dewy all the way! A light, natural base which resembles bare skin is the most ideal base to have for 2024 makeup. The modern day holy grail? A light, hydrating foundation paired with just a touch of concealer to gently kiss those blemishes goodbye. It’s all about that effortlessly radiant look that screams “I woke up like this” and letting your skin breathe!
Garnier All-In-1 BB Cream SPF 15 Light 50ml
£4.99
Maybelline Dream Satin Liquid Foundation 40 Fawn 30ml
£6.98
Rimmel Multi Tasker Concealer 020 Fair
£6.98
Face Sculpting
When it came to revisit the powerhouse trends of 2014 makeup: contour, loose powder, and highlighter were the main characters! Blush took a backseat as we embraced the cool-toned bronzers and highlighters that were all the rage. Picture this: cheekbones sculpted to perfection with contour so sharp it could cut glass, while loose powder was liberally applied for baking, leaving us looking ghostly but flawless. And let’s talk about highlighter as no look was complete without the shimmer blinding you from space!
Maybelline Fit Me Matte & Poreless Powder 090 Translucent
£4.98
Rimmel Stay Matte Pressed Powder Transparent 1
£4.98
Sunkissed Baked To Perfection
£3.19
Building on the natural beauty narrative, today’s makeup ideal revolves around enhancing soft, subtle features. With a warm-toned bronzer delicately sweeping across your face, adding a sun-kissed glow, while blush takes center stage, making its grand debut. In 2024, it’s all about those rosy cheeks – bonus points if you sprinkle on some fake freckles for an extra pop! And let’s not forget highlighter, still reigning supreme, but now with a focus on accentuating the natural luminosity of your skin. It’s about embracing the beauty that lies within, celebrating individuality, and letting your inner glow shine through.
Profusion Facial Bronzing Set - Light / Medium
£7.99
XX Revolution Blush Tint Rosy
£3.99
Eyelashes
2014 – the year of falsies! Full strip, extravagant eyelashes were the thing to have! If your eyelashes weren’t touching your eyebrows – you needed to go bigger! For the non lash days, a mascara that focused on length and curl was in order!
GWA Fantasy Unicorn Lashes
£2.99
GWA Luxe Marble Lashes Minx
£4.99
GWA Faux Mink Lash Focus
£3.00
Maybelline Great Lash Mascara Blackest Black 12.5ml
£6.98
Sunkissed Mega Bold Lash Mascara
£2.49
Now false lashes have established themselves in almost everyone’s routines – the shift from full, strip lashes to dainty, individual lashes has been dramatic! Whether you’re adding a few lashes to enhance your fox eye or you are just wanting to add a little ‘something’. The precision that individuals lashes give us is a modern day miracle!
Maybelline Lash Sensational Sky High Mascara 01 Black
£8.98
GWA Knot Free Individual Lashes
£3.39
Perfect Girl Individual Lashes
£2.00
Perfect Girl Individual Lashes
£2.00
Sunkissed Mega Bold Lash Mascara
£2.49
Lips
Did someone say lipkit? During the 2010s, the concept of ‘lip kits’ took the beauty world by storm, offering a complete package consisting of a perfectly paired lip liner and matching lipstick. If you were looking for a shiny look, you were living in the wrong decade! Matte, Matte, Matte in bold, dark colours was the statement we all wanted to make in 2014.
Maybelline Superstay 24hr Lip Color Raspberry
£9.98
Rimmel Lasting Mega Matte Lipstick Fire Starter
£7.98
Rimmel Lasting Mega Matte Lipstick Urban Affair
£7.98
Rimmel Lasting Finish Lip Liner - 063 Estnd Pnk
£4.48
Maybelline Superstay Matte Ink Lipstick Bricks
£6.48
To maintain the coveted dewy appearance, nothing complements the look quite like a glossy lip. Whether you prefer the nourishing sheen of lip oils, the subtle allure of a classic gloss, or the hydrating touch of lip balm, 2024 embraces the beauty of a natural, untouched aesthetic.
Maybelline Lifter Gloss Plumping Lip Gloss Ice
£5.98
Sunkissed 24K Lustre Lip Oil
£2.49
Rimmel London Oh My Gloss Purrr...Glossy Cat 130
£6.98
Juicy Lip Tint Pink Slippers
£3.99
W7 Hot Shot Plumping Oil
£3.49
W7 Lip Gloss Clear
£2.00
Finishing Touches
In the ever-evolving world of makeup, one constant remains: our reliance on setting spray. Back in 2014, the last thing you wanted was for your meticulously crafted look to vanish with a single swipe. Fast forward to today, where every subtle adjustment matters, making our makeup more susceptible to fading throughout the day. And as our preferences shift from matte to dewy finishes, setting sprays have adapted accordingly, offering the perfect touch to lock in that radiant glow.
Rimmel Insta Fix And Go Setting Spray & Primer
£3.00
W7 The Dewy Fixer Setting Spray
£2.99
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Makeup trends: 2014 vs 2024!
Blog | Trending | Makeup trends: 2014 vs 2024!
Back in 2014, makeup trends were all about full coverage foundation, contour, baking, and ensuring your brows were on ‘fleek’. But in recent years, there’s been a shift towards a more ‘clean’ aesthetic in makeup. Think light coverage for that effortless ‘I woke up like this’ vibe! Prepare and hold on tight for a roller-coaster of nostalgia as we explore the differences between the ‘full beat’ makeup of 2014 and the minimal makeup of 2024.
Eyebrows
Your eyebrows were the ultimate focal point of any 2014 makeup ensemble! Who can forget the endless hours spent meticulously ensuring each hair was perfectly placed, only for the end result to barely resemble distant relatives? Thick and dark was the motto – the bolder, the better! Whether you reached for a pomade or a pencil, achieving those “insta brows” was the ultimate goal. Eyebrows became a true art form, sculpted with concealer to make a bold statement with defined arches.
If you’re feeling nostalgic for the full beat vibes of yesteryears, dive into our array of brow products and recreate those iconic looks!
In recent years, there’s been a major shift towards embracing the au naturel aesthetic! Instead of sharp lines, a softer, feathered look has taken the spotlight. Say goodbye to heavy pomades and hello to effortless, ‘undone’ brows. Whether you’re into a mess-free gel or the trend-setting hold of soap brows, the natural look is ruling social media feeds everywhere!
Feeling like keeping it lowkey with your brows today? Check out our selection of brow gels and trusty soap options to nail that laid-back look!
Eye makeup
In 2014, the world of eyeshadow makeup was ablaze with bold and captivating trends. From smoky eyes to vibrant hues and shimmering metallics, there was an explosion of creativity and expression. Techniques such as cut creases, striking winged eyeliner, and dazzling glitter accents took center stage, allowing makeup enthusiasts to craft mesmerizing looks that turned heads and sparked conversations. Whether one opted for the sultry allure of deep blacks or embraced the full spectrum of the rainbow, 2014 was a time of unbridled exploration and colourful self-expression through eyeshadow artistry.
If you’re missing your MUA days – shop our range of eyeshadows today!
Fast forward to 2024, and eyeshadow makeup has taken a more subdued and versatile turn. The trend now leans towards softer, more wearable looks that focus on enhancing natural beauty rather than overpowering it. Neutral tones, soft pastels, and earthy shades dominate, with matte finishes and subtle shimmers being favoured over intense glitter. The emphasis is on blending seamlessly and creating depth and dimension for a more sophisticated and effortless look.
Preparing The Skin
Back in the day, you needed to make sure you had the perfect canvas for your full face. With primers, we started as we meant to go on – with a matte base. Zero shine was allowed in 2014 – matte all the way! After all, creating the perfect canvas for your full face has always been essential. Remember the craze of using Nivea Sensitive Post Shave Balm as a primer? It was the secret weapon for achieving a smooth and matte complexion before makeup application. Oh, how times have changed!
In the era of embracing natural beauty, skincare becomes the main focal point in makeup routines! It all begins with sun protection – a must-have step to shield your skin from the sun’s harmful rays and preserve your youthful glow. Sunscreen is your skin’s best friend in the battle against aging! And to achieve that coveted “glow from within” look, a dewy primer is your go-to. Prepping your skin with a hydrating primer sets the stage for a radiant complexion that shines effortlessly!
Base
The fate of your day was entirely set by how flawlessly your base is laid down. Who remembers meretriciously blending your matte foundation until your beauty blender is practically unrecognizable? And let’s not forget, if your concealer isn’t strategically placed everywhere on your face, a few shades lighter than your natural tone, well, you were doing it wrong!
Apart from the eyebrow trends, the type of base people aim for in 2024 is the biggest shift over the years. We went from one end of the spectrum to the other – dewy all the way! A light, natural base which resembles bare skin is the most ideal base to have for 2024 makeup. The modern day holy grail? A light, hydrating foundation paired with just a touch of concealer to gently kiss those blemishes goodbye. It’s all about that effortlessly radiant look that screams “I woke up like this” and letting your skin breathe!
Face Sculpting
When it came to revisit the powerhouse trends of 2014 makeup: contour, loose powder, and highlighter were the main characters! Blush took a backseat as we embraced the cool-toned bronzers and highlighters that were all the rage. Picture this: cheekbones sculpted to perfection with contour so sharp it could cut glass, while loose powder was liberally applied for baking, leaving us looking ghostly but flawless. And let’s talk about highlighter as no look was complete without the shimmer blinding you from space!
Building on the natural beauty narrative, today’s makeup ideal revolves around enhancing soft, subtle features. With a warm-toned bronzer delicately sweeping across your face, adding a sun-kissed glow, while blush takes center stage, making its grand debut. In 2024, it’s all about those rosy cheeks – bonus points if you sprinkle on some fake freckles for an extra pop! And let’s not forget highlighter, still reigning supreme, but now with a focus on accentuating the natural luminosity of your skin. It’s about embracing the beauty that lies within, celebrating individuality, and letting your inner glow shine through.
Eyelashes
2014 – the year of falsies! Full strip, extravagant eyelashes were the thing to have! If your eyelashes weren’t touching your eyebrows – you needed to go bigger! For the non lash days, a mascara that focused on length and curl was in order!
Now false lashes have established themselves in almost everyone’s routines – the shift from full, strip lashes to dainty, individual lashes has been dramatic! Whether you’re adding a few lashes to enhance your fox eye or you are just wanting to add a little ‘something’. The precision that individuals lashes give us is a modern day miracle!
Lips
Did someone say lipkit? During the 2010s, the concept of ‘lip kits’ took the beauty world by storm, offering a complete package consisting of a perfectly paired lip liner and matching lipstick. If you were looking for a shiny look, you were living in the wrong decade! Matte, Matte, Matte in bold, dark colours was the statement we all wanted to make in 2014.
To maintain the coveted dewy appearance, nothing complements the look quite like a glossy lip. Whether you prefer the nourishing sheen of lip oils, the subtle allure of a classic gloss, or the hydrating touch of lip balm, 2024 embraces the beauty of a natural, untouched aesthetic.
Finishing Touches
In the ever-evolving world of makeup, one constant remains: our reliance on setting spray. Back in 2014, the last thing you wanted was for your meticulously crafted look to vanish with a single swipe. Fast forward to today, where every subtle adjustment matters, making our makeup more susceptible to fading throughout the day. And as our preferences shift from matte to dewy finishes, setting sprays have adapted accordingly, offering the perfect touch to lock in that radiant glow.
Has the blast from the past left you wanting more?
Shop our FULL range of over 650+ makeup products NOW
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